Trader Joe’s is bracing for lines out the door as its cult-favorite mini tote bags return to shelves.
The grocery chain said the $3 mini tote bags— a shrunken version of its iconic reusable canvas shopping bags — will relaunch on April 8.
When first launched in September 2024, the limited-edition minis went viral and quickly sold out amid a social media frenzy.
TikTok and Instagram lit up with fans calling them perfect for picnics and everyday errands.
And that social media popularity made some second-hand sellers a lot of money.
The hype also sparked a resale craze, with bags popping up on eBay and Poshmark for anywhere from $100 to $1,000.
The rush caused Trader Joe’s to limit sales to eight per shopper.
The grocery store is re-launching its miniature tote bags for a limited time
The mini bag has the same length on its handles to ensure that shoppers can still easily open the main compartment.
It’s even made from the same material: Trader Joe’s uses the same cotton and polyester blend to make the smaller bag.
This time, the bags will come in pale pastel colors: pink, lavender, blue, and cyan.
Previous launches of the mini tote looked exactly like the store’s regular bags. They were white with arm loops that matched their primary-color bottoms.
The iconic red Trader Joe’s circular emblem was stitched into the middle of the white canvass.
Trader Joe’s didn’t immediately respond to DailyMail.com’s request for comment.
Each year, the grocery store with a near cult following polls its customers to find out which products are grocery shoppers’ favorites. They’re called the Customer Choice Awards.
Trader Joe’s is expecting heightened customer interest for the mini bags
Trader Joe’s, which is known for long lines of enthusiastic customers, is re-launching a $3 bag
The grocery store, which has a massive following, just released its Customer Choice Awards
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The brand creates 11 categories — including entrees, appetizers, and new products — to test their customer’s temperatures on different product categories.
This year’s list had some repeat winners and surprising victors.
Fans voted the chili & lime flavored rolled corn tortilla chips the number one overall product for the third year in a row, while the $2.99 Irish potato chip bag took home the prize for best new item.
The frozen butter chicken took the favorite entree crown.
And in first place for the dessert category was the frozen ice cream cookie sandwich pack.
The grocery chain has asked their customers to vote on the awards for 15 years.
