Beyonce attends Cécred at Ulta Launch Party in Los Angeles. Photo:
Julian Dakdouk for Cécred via PictureGroup/Shutterstock
The Beyhive will be buzzing at Ulta after Beyoncé‘s latest milestone.
The singer, 43, looked angelic at a recent launch party for her haircare line Cécred’s introduction into over 1,400 Ulta Beauty stores nationwide and online. According to a press release, introducing Cécred’s Foundation Collection into Ulta is the biggest exclusive hair launch in the specialty retailer’s history.
Beyoncé proudly let her blonde locks fall off her shoulders for the Los Angeles event. She wore a white blazer dress that sat above her shoulders, topped by a white collared tee and shiny white tie.
The look was paired with a sophisticated white cape, ankle-strap heels and oversized sunglasses.
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Fans of the multi-Grammy winner will also get a chance to emulate her hair looks at all 1,400+ The Salon at Ulta Beauty locations as Cécred and Ulta Beauty will offer specialty treatments, featuring 7,000 stylists trained on the science and efficacy behind Cécred products.
Julian Dakdouk for Cécred via PictureGroup/Shutterstock
The specialty treatments offered include a Cécred Scalp Revival, a gentle exfoliation that nourishes the scalp, removes flakes and buildup and helps keep hair hydrated.
Also part of the specialty treatment lineup is Cécred Protein Bounceback Treatment, which uses Cécred’s Fermented Rice & Rose Protein Ritual to help strengthen hair and make it three times more resistant to breakage.
Another salon experience on the list is the Cécred Hydration & Repair Treatment, which repairs and restores hair weakened by color, heat, chemical services and extensions.
Additionally, the partnership between Cécred and Ulta Beauty has led to the creation of a dedicated salon event that will launch on May 18 and be held on an ongoing basis across a select 200 Ulta Beauty salon locations called Cécred Sundays.
The event is set to “bring relaxing, self-care rituals for all hair types and textures.” Guests will also receive a complimentary mini Temple Oud candle with any Cécred service.
Tina Knowles, Cécred’s Vice Chairwoman and Beyoncé’s mother, spoke about the partnership in a press release statement.
“My roots as a professional started when I was a salon owner, so I know firsthand the power of delivering transformative hair care in the chair,” she said.
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“We want to replicate that feeling in the aisle, and Ulta Beauty is the perfect partner to help bring this vision to life. With salons in every door, we’re excited to bring Cécred to more at-home rituals and Ulta Beauty salons across the country,” her statement continued.
