The NFL and Mitchell & Ness have signed a wide-ranging apparel collaboration partnership deal with the popular rapper Lil Wayne.

The deal will include a series of exclusive limited-edition apparel drops that blend Lil Wayne’s signature style and love for football with Mitchell & Ness’ aesthetic. The first collection will debut at the 2025 NFL Draft in Green Bay, Wis., this week and will continue throughout the year. The initial collection, which was designed by Lil Wayne, is inspired by the Green Bay Packers team.

“We had to create something that reps the G but still drips with that Tunechi flavor. It’s more than merch,” said Lil Wayne. “It represents legacy, loyalty and a little bit of luxury for the real ones.”

The collection will include limited-edition Ts, hoodies and a jersey with designs inspired by Lil Wayne’s upcoming album, “Tha Carter VI,” and the Packers “Cheesehead” culture. The line includes bold graphics and premium details that pay homage to the Packers’ storied football heritage.

“This collaboration represents the essence of Mitchell & Ness — merging one of the most talented worldwide entertainers with iconic sports franchises and bold merchandise designs,” said Emilie Arel, president of Mitchell & Ness. “We couldn’t be more excited to launch a collection with Lil Wayne at the NFL Draft and are excited to see this relationship come to life at different points throughout the year.”

The collection is also meant to reference the rapper’s upcoming album, “Tha Carter VI.” Courtesy of the NFL

Collections and styles featuring additional NFL teams will be offered throughout the year and will be available at Mitchell & Ness, Fanatics and NFL stores online as well as select team sites and stadium stores. The initial collection will also be sold at the NFL Draft site in Green Bay this week.

“Lil Wayne’s influence on culture and music is undeniable, and we are excited to bring his creative vision to life with the help of Mitchell & Ness during the NFL Draft and beyond,” said Xaimara Coss, director of licensing at the NFL. “Launching the first collection in Green Bay will be a celebration of individuality with the Packers’ ‘Cheesehead’ tradition being at the forefront.”