May 27 (Reuters) – Salesforce said on Tuesday it would buy Informatica for about $8 billion, betting on the data management platform to sharpen its competitive edge in the booming artificial intelligence market.
The cloud-software giant (CRM.N)
, opens new tab is returning to big-ticket M&A after years on the sidelines, driven by scrutiny from activist investors pressing for better profitability.
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Last year it shelved deal talks with Informatica (INFA.N)
, opens new tab after the companies failed to agree on deal terms.
The negotiations picked up steam again in early April, when a handful of potential buyers, including private equity firms and other companies, approached Informatica around the same time, according to a person familiar with the sale process.
Thoma Bravo and Cloud Software Group were part of the five interested buyers of the asset, that person and another person familiar with the process said. Thoma Bravo declined to comment, while Cloud Software Group was not immediately available to comment.
Buying Informatica, in its biggest deal since its nearly $28 billion acquisition of Slack Technologies in 2021, would help Salesforce expand its data management tools as it doubles down on AI-powered products. The deal would also allow Salesforce to tighten control over how business data is managed and used, an essential step as it races to embed generative AI deeper into its products.
“Salesforce and Informatica will create the most complete, agent-ready data platform in the industry,” said Salesforce CEO Marc Benioff, adding the deal will strengthen its position in the $150 billion-plus data enterprise market.
The company has been offering AI agents – programs that can handle routine work without human supervision – to businesses for recruiting and customer service. It has closed more than 1,000 paid deals for “Agentforce,” its platform for creating AI-powered virtual representatives.
Salesforce is paying $25 for each share of Informatica, a premium of about 30% to Informatica’s closing price on May 22, the day before news of renewed talks emerged.
Informatica shares were up 5.8% in afternoon trading at $23.86, while Salesforce was up 1.78%.
Salesforce expects to close the deal in early next fiscal year starting February through a mix of cash and new debt. The deal is expected to boost its operating margin from the second year after closing.
Scotiabank analysts said the move could help Salesforce catch-up with software rivals as “data management software is now most often sold as part of mega-vendor tool kits”.
The business software company has been a prolific dealmaker, buying data analytics firm Tableau Software in 2019 for $15.7 billion in stock, and Slack in 2021 in its biggest deal.
Those deals drew scrutiny in 2023 when activist investors, including ValueAct Capital and Elliott Management, pressed for changes to improve profitability.
Reporting by Milana Vinn in New York and Aditya Soni in Bengaluru; Editing by Arun Koyyur and Deepa Babington
Our Standards: The Thomson Reuters Trust Principles.
Milana Vinn reports on technology, media, and telecom (TMT) mergers and acquisitions. Her content usually appears in the markets and deals sections of the website. Milana previously worked at GLG and PE Hub, where she spent several years covering TMT deals in private equity. She graduated from CUNY Graduate School of Journalism with Masters in Business Journalism.
