Streaming service CNBC+ launched Wednesday on major distribution platforms Roku and Apple TV.
Priced at a noteworthy $15 a month (in line with general entertainment services and well above subscription news offerings), the outlet features the same programming available on CNBC’s linear TV channel. The business network is part of the portfolio of cable networks being spun off this year by NBCU parent Comcast.
Cord-cutting has upended the cable sector, which continues to throw off significant cash but is shrinking steadily. Other network parents have also been feeling the squeeze from linear cable’s decline, and Warner Bros. Discovery and Disney are among the other major players starting to make linear programming available outside of the traditional bundle. Pay-TV operators often balk at the “leaking” of programming from linear TV to streaming, and the issue has led to major conflicts in several recent carriage negotiations.
Streaming is just the latest direct-to-consumer frontier for CNBC. It has rolled out offerings like CNBC Pro, a premium subscription offering aimed at retail investors and markets professionals, and the CNBC Investing Club with longtime on-air host Jim Cramer.
The streaming service includes access to two livestreams and live programming from the opening to the closing of the trading day across the U.S., Europe and Asia. Subscribers can also watch a market data livestream, whose real-time data, charts and headlines are designed to complement the opinions and analysis of anchors and guests.
CNBC+ also includes an on-demand library of the network’s U.S. daytime programming up to seven days after its premiere. The library features regular weekday shows as well as in-house productions like CNBC Leaders.
Discussions are being held to secure additional distribution for CNBC+ beyond Roku and Apple TV.
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