The British company Gymshark has settled a lawsuit with TikTok influencer Alix Earle for $1 million.
The Telegraph reports that Earle, 24, who grew up in New Jersey, sued the British fitness apparel company last year for $1 million in damages, claiming the company cut short a sponsorship deal.
Per the report, Earle said the company sought to distance itself from her in 2023 after it drew criticism on social media for doing business with the TikTok star because she expressed support for Israel.
Court filings showed Earle maintained that Gymshark promised to pay her $1 million in exchange for three TikTok posts promoting the brand, four Instagram posts, a photo shoot and an in-person appearance at an event for the company.
READ MORE: N.J. TikTok star Alix Earle cut from Alex Cooper’s podcast network
While Gymshark denied that it signed a contract with Earle, Earle’s attorneys referred to a January 2024 letter from the company saying that Earle had breached an agreement with Gymshark.
Earle, who had posted “now and always, we stand with the people of Israel” on Instagram, said she shared that sentiment before Gymshark made the sponsorship deal.
Earle, who has 7.3 million followers on TikTok and 4 million on Instagram, is an alum of Red Bank Catholic High School who grew up in Monmouth County. She later moved to Miami. Her father, Thomas “TJ” Earle, is president of the Earle company, a construction and paving business in Wall Township.
Since 2023, the social media influencer has hosted the podcast “Hot Mess with Alix Earle‚” which was formerly part of Alex Cooper’s Unwell podcast network but was recently dropped from that network.
READ MORE: N.J. TikTok star Alix Earle apologizes for using racial slur when she was 13
“I have to put a pause on podcasting right now for the foreseeable future,” Earle told her followers in a video posted Wednesday (see below). “I don’t really wanna get into the details of it all, and I kind of can’t get into the details of it all right now, but I’ve loved it so, so much and I’m really proud of what I built with the podcast.”
She said she would instead be releasing weekly vlogs on YouTube starting Wednesday night.
Earle apologized in August for using a racial slur online when she was 13 after screenshots resurfaced the comments, which she posted in 2014.
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Amy Kuperinsky may be reached at [email protected] and followed at @AmyKup on Twitter/X, @amykup.bsky.social on Bluesky and @kupamy on Instagram and Threads.
